ETHNC
Verified BrandETHNC is a contemporary Pakistani fashion brand launched in 2013 under the Outfitters Stores Pvt. Ltd. The brand redefines eastern wear by blending rich South Asian heritage with modern, minimalist design sensibilities. ETHNC offers collections for diverse lifestyles—including Rozana (daily wear), Casual, Boutique (festive), Boho, and Studio lines. With 37+ outlets across Pakistan and international expansion into the UK and USA, the brand operates a company-owned retail model and does not offer franchises. In 2025, ETHNC expanded into fragrances with nine lines. The brand is known for inclusivity, craftsmanship, and celebrating cultural diversity.
Brand Story
ETHNC is a contemporary Pakistani fashion brand launched in 2013 under the Outfitters Stores Pvt. Ltd. The brand redefines eastern wear by blending rich South Asian heritage with modern, minimalist design sensibilities. ETHNC offers collections for diverse lifestyles—including Rozana (daily wear), Casual, Boutique (festive), Boho, and Studio lines. With 37+ outlets across Pakistan and international expansion into the UK and USA, the brand operates a company-owned retail model and does not offer franchises. In 2025, ETHNC expanded into fragrances with nine lines. The brand is known for inclusivity, craftsmanship, and celebrating cultural diversity.
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